Commercial modeling is the most popular area of modeling in the industry. Commercial models promote products and services all over the media landscape, such as television, internet and social media platforms as well as in print ads. They appear in commercials, on product packaging, in magazines and on billboards.
Unlike high fashion or runway modeling, models in commercial modeling are usually more girl-next-door as authenticity is important when deciding which brands they like and support. Requirements are less strict as brands are looking for a model who connects and/or reflects with the general population.
With Print, Internet, or Television Commercials
The direction in commercial advertising is understanding of the “look”— or, as theater or film professionals call it, the “type`` your brand is trying to achieve
When working with branding and industry people: When you look around, where do you see the brand and yourself in the shots? It’s not a trick question, and it’s the most helpful one to ask. It could be the subway platform, on billboards, on pop-up ads on the web or social media, who is it that most closely resembles you? What style or look are you going for, when you watch TV commercials, where does someone with your brand and look co-exist?
Commercial industry tend to have more flexibility than fashion casting directors when it comes to sending potential talent to producers and creatives.
Partnerships the World’s Best Brands
``Creating a solid partnership with creative talents along with model to bring out the your look for print or TV advertising is a market you want to capitalize on—and it should be— my best advice in the modeling industry is to stay aware of your surroundings and gauge where you fit in for the project, role or appearance``
There are two types of commercial modeling types: Editorial Models and Commercial/Print Modelings. For companies brands like Burberry, Versace and Yves Saint Laurent hire fashion, runway and editorial models. Also for companies brands like Target, Verizon, HP and Walmart hire commercial & print models.